Valor Coffee

Valor Coffee is a specialty coffee roaster and café founded by three friends — Riley Westbrook, Ross Walters, and Ethan Rivers — who launched the concept as a pop-up shop in Alpharetta before opening a permanent brick-and-mortar location at 44 Milton Avenue in Downtown Alpharetta, GA around 2019. The café roasts its own beans and serves a menu of espresso drinks and flavored lattes, with a second location later added in Dunwoody, GA. Beyond the café, Valor is deeply embedded in the local community, offering coffee cart catering for weddings, corporate events, and local festivals, and operating with a stated mission to uplift people through coffee.