Lvl Up Coffee Bar

Lvl Up Coffee Bar is a café, roastery, and bakery located at 107 Mall Drive, Suite D in Normal, Illinois, founded by coffee roaster Noah Riley, who also opened the arcade-themed Bloom’s Coffee Bar in Bloomington in 2019. Riley launched the Lvl Up concept during the COVID-19 pandemic, aiming for a quieter, more elevated coffee experience, roasting all beans in-house and baking fresh pastries daily, including gluten-free options. The shop serves customers both inside and through a drive-thru, and features a subtle nod to gaming culture in its décor, making it a popular destination for students, remote workers, and coffee enthusiasts in the Bloomington-Normal area.